Frase

AI SEO tool that optimizes content for rankings

Frase screenshot

Frase is a top-rated AI-powered SEO content optimization platform that helps content creators research, write, and optimize articles for search engines. With Frase, you can analyze top-ranking competitors, generate content briefs, and create SEO-optimized articles in minutes — no manual SERP analysis required.
Its advanced AI features include competitor research, content optimization scoring, outline generation, and real-time SEO insights across 20+ supported languages.
This makes it perfect for content creators, SEO professionals, marketing agencies, and businesses looking to scale content production while improving search rankings.

Pricing:

    • Starter: 45$ per month (or 459$ annually)
    • Professional: 115$ per month (or 1173$ annually)
    • Custom: Custom pricing

Tool Summary

Value Rating (5/5)
Price Tier Freemium
Cost $$ (2/5)
Category AI SEO Tools

Features

  • AI-powered SERP analysis that extracts insights from top 20 search results automatically
  • Content optimization scoring with real-time suggestions to improve rankings
  • Automated content brief generation in seconds from target keywords
  • AI outline builder with competitor-driven topic recommendations
  • In-editor AI writing assistant with templates and custom prompts
  • Google Search Console integration for content performance tracking
  • Team collaboration tools with document sharing and project management

Common Use Cases

  • Content Creators: Research competitors and optimize blog posts for better search rankings
  • SEO Professionals: Analyze SERP data and create data-driven content strategies quickly
  • Marketing Agencies: Scale content production for multiple clients with standardized workflows
  • In-House Teams: Streamline content creation process from research to publication
  • Freelance Writers: Create well-researched, SEO-optimized articles faster than manual methods

Pros ✅

  • More affordable than Surfer SEO
  • Comprehensive SERP analysis saves hours of manual competitor research
  • Real-time content optimization scoring guides improvements effectively
  • AI-generated outlines provide solid structure based on top-ranking content
  • Intuitive interface makes SEO content creation accessible to beginners
  • Strong integration with Google Docs and WordPress for seamless workflow
  • Extensive template library and custom AI prompt capabilities
  • Supports 20+ languages for international content creation

Cons ❌

  • Higher pricing compared to basic AI writing tools, especially with add-ons required
  • AI content generation quality is inconsistent and often requires significant editing
  • Limited features on lower-tier plans, with key functionality locked behind expensive add-ons
  • Some users report plagiarism concerns with AI-generated content outputs
  • Learning curve for new users to fully utilize all optimization features
  • Customer support experiences vary, with some users reporting unresponsive service

Affiliate Disclosure
This site contains affiliate links. If you click on one and make a purchase, I may earn a small commission at no additional cost to you. As an affiliate, I only recommend products and services I genuinely use or believe in. This disclosure is in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials.