Frase
AI SEO tool that optimizes content for rankings

Frase is a top-rated AI-powered SEO content optimization platform that helps content creators research, write, and optimize articles for search engines. With Frase, you can analyze top-ranking competitors, generate content briefs, and create SEO-optimized articles in minutes — no manual SERP analysis required.
Its advanced AI features include competitor research, content optimization scoring, outline generation, and real-time SEO insights across 20+ supported languages.
This makes it perfect for content creators, SEO professionals, marketing agencies, and businesses looking to scale content production while improving search rankings.
Pricing:
-
- Starter: 45$ per month (or 459$ annually)
- Professional: 115$ per month (or 1173$ annually)
- Custom: Custom pricing
Tool Summary
Value Rating | ★★★★★ (5/5) |
Price Tier | Freemium |
Cost | $$ (2/5) |
Category | AI SEO Tools |
Features
- AI-powered SERP analysis that extracts insights from top 20 search results automatically
- Content optimization scoring with real-time suggestions to improve rankings
- Automated content brief generation in seconds from target keywords
- AI outline builder with competitor-driven topic recommendations
- In-editor AI writing assistant with templates and custom prompts
- Google Search Console integration for content performance tracking
- Team collaboration tools with document sharing and project management
Common Use Cases
- Content Creators: Research competitors and optimize blog posts for better search rankings
- SEO Professionals: Analyze SERP data and create data-driven content strategies quickly
- Marketing Agencies: Scale content production for multiple clients with standardized workflows
- In-House Teams: Streamline content creation process from research to publication
- Freelance Writers: Create well-researched, SEO-optimized articles faster than manual methods
Pros ✅
- More affordable than Surfer SEO
- Comprehensive SERP analysis saves hours of manual competitor research
- Real-time content optimization scoring guides improvements effectively
- AI-generated outlines provide solid structure based on top-ranking content
- Intuitive interface makes SEO content creation accessible to beginners
- Strong integration with Google Docs and WordPress for seamless workflow
- Extensive template library and custom AI prompt capabilities
- Supports 20+ languages for international content creation
Cons ❌
- Higher pricing compared to basic AI writing tools, especially with add-ons required
- AI content generation quality is inconsistent and often requires significant editing
- Limited features on lower-tier plans, with key functionality locked behind expensive add-ons
- Some users report plagiarism concerns with AI-generated content outputs
- Learning curve for new users to fully utilize all optimization features
- Customer support experiences vary, with some users reporting unresponsive service
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