Wati

Grow your business on WhatsApp

Wati screenshot

Wati is a customer engagement platform built on the WhatsApp Business API, enabling businesses to automate, personalize, and manage customer communications at scale. It offers tools for broadcasting messages, setting up chatbots, and integrating with various platforms to streamline customer support and marketing efforts.

    • Growth Plan: $59/month (billed annually)
    • Pro Plan: $119/month (billed annually)
    • Business Plan: Custom pricing
    • Pay-as-you-go Plan: No monthly fee

Tool Summary

Value Rating (3/5)
Price Tier Paid
Cost $$$$ (4/5)
Category AI Chatbot Platforms

Features

  • Shared team inbox for managing customer conversations
  • Broadcast and bulk messaging capabilities
  • Custom notifications and message templates
  • No-code chatbot builder with AI support agent
  • Integration with CRM and e-commerce platforms
  • Analytics dashboard for performance tracking
  • Click-to-WhatsApp ads and lead capture tools

Common Use Cases

  • Customer support teams managing inquiries across multiple channels
  • Marketing teams running promotional campaigns via WhatsApp
  • Sales teams automating lead capture and follow-ups
  • E-commerce businesses integrating order notifications and updates
  • Educational institutions communicating with students and parents

Pros ✅

  • Official WhatsApp API integration with blue tick verification assistance
  • Omnichannel inbox supporting WhatsApp, Facebook, and Instagram
  • No-code chatbot builder for easy automation
  • Integration with popular platforms like Shopify, WooCommerce, and Zapier
  • Detailed analytics and reporting features
  • Affordable pricing with zero setup fees

Cons ❌

  • Additional charges apply for conversations beyond plan limits
  • Some advanced features only available in higher-tier plans
  • Limited customization options in lower-tier plans

Affiliate Disclosure
This site contains affiliate links. If you click on one and make a purchase, I may earn a small commission at no additional cost to you. As an affiliate, I only recommend products and services I genuinely use or believe in. This disclosure is in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials.