Wati
Grow your business on WhatsApp
Wati is a customer engagement platform built on the WhatsApp Business API, enabling businesses to automate, personalize, and manage customer communications at scale. It offers tools for broadcasting messages, setting up chatbots, and integrating with various platforms to streamline customer support and marketing efforts.
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- Growth Plan: $59/month (billed annually)
- Pro Plan: $119/month (billed annually)
- Business Plan: Custom pricing
- Pay-as-you-go Plan: No monthly fee
Tool Summary
| Value Rating | ★★★ (3/5) |
| Price Tier | Paid |
| Cost | $$$ (3/5) |
| Category | AI Chatbot Platforms |
Features
- Shared team inbox for managing customer conversations
- Broadcast and bulk messaging capabilities
- Custom notifications and message templates
- No-code chatbot builder with AI support agent
- Integration with CRM and e-commerce platforms
- Analytics dashboard for performance tracking
- Click-to-WhatsApp ads and lead capture tools
Common Use Cases
- Customer support teams managing inquiries across multiple channels
- Marketing teams running promotional campaigns via WhatsApp
- Sales teams automating lead capture and follow-ups
- E-commerce businesses integrating order notifications and updates
- Educational institutions communicating with students and parents
Pros ✅
- Official WhatsApp Business API platform for scalable customer communication
- API access with 10K API calls included on base plan
- 1,000 free automation triggers per month included
- Broadcast messaging to up to 15K contacts per month
- CRM and commerce integrations (2 on base plan)
- WhatsApp-specific features: chatbots, quick replies, team inbox
Cons ❌
- Starting at $59/month—expensive for small businesses just starting with WhatsApp
- WhatsApp-only: not a multi-channel messaging platform
- No MCP server integration available
- Broadcast and API limits scale with higher plans at increased cost
- WhatsApp Business API setup can be complex for first-time users