Metricool
A single tool for all social media tasks
Metricool is an all-in-one social media management and analytics platform designed to streamline content planning, scheduling, performance tracking, and reporting across various digital channels. It supports platforms like Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, YouTube, Threads, Bluesky, Google Business Profile, and Twitch. Metricool also offers tools for managing online advertising campaigns on Facebook Ads, Google Ads, and TikTok Ads, providing centralized analytics for both organic and paid content.
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- Free Plan: $0/month
- Starter Plan: Starting at $18/month (annual billing) or $22/month (monthly billing)
- Advanced Plan: Starting at $45/month (annual billing) or $54/month (monthly billing)
- Custom Plan: Custom pricing
Tool Summary
| Value Rating | ★★★★ (4/5) |
| Price Tier | Freemium |
| Cost | $$ (2/5) |
| Category | AI Social Media Tools |
Features
- Content Planning and Scheduling: Plan and schedule posts across multiple social media platforms with a visual calendar.
- Analytics and Reporting: Access detailed analytics for social media performance, website traffic, and ad campaigns; generate customizable reports.
- Competitor Analysis: Monitor and compare competitor performance on social media.
- AI Assistant: Generate captions, hashtags, and content ideas using AI.
- SmartLinks: Create customizable link-in-bio pages to drive traffic.
- Inbox Management: Manage and respond to messages and comments from connected social accounts.
- Ad Campaign Management: Create, manage, and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns.
- Integrations: Connect with third-party tools like Canva, Google Drive, Looker Studio, and Zapier for enhanced workflow.
Common Use Cases
- Social Media Managers: Streamline content planning, scheduling, and performance analysis across multiple platforms.
- Marketing Agencies: Manage multiple client accounts with team collaboration and approval workflows.
- Small to Medium Businesses: Enhance online presence and track marketing performance with comprehensive analytics.
- Content Creators and Influencers: Optimize content strategy and engagement using AI tools and detailed insights.
Pros ✅
- User-friendly interface suitable for individuals and teams
- Comprehensive analytics for social media and advertising campaigns
- AI-powered assistant for content creation and optimization
- Integration with tools like Canva, Google Drive, Looker Studio, and Zapier
- Customizable reports and SmartLinks for enhanced branding
- Affordable pricing with scalable plans
Cons ❌
- Twitter/X integration requires an additional add-on fee
- Free plan has limitations on the number of brands and scheduled posts
- Advanced features like team collaboration and approval workflows are only available in higher-tier plans
Affiliate Disclosure
This site contains affiliate links. If you click on one and make a purchase, I may earn a small commission at no additional cost to you. As an affiliate, I only recommend products and services I genuinely use or believe in. This disclosure is in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials.
This site contains affiliate links. If you click on one and make a purchase, I may earn a small commission at no additional cost to you. As an affiliate, I only recommend products and services I genuinely use or believe in. This disclosure is in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials.