Claude Connectors: How to build Self-Improving AI Tools

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Claude just recently added connectors. So what possibilities do the new connectors make possible? They’re actually changing the game.

After spending weeks building AI assistants that can literally improve themselves, I can tell you this isn’t just another overhyped feature — it’s the real deal.

The big idea here isn’t just automation.

It’s creating an informed AI collaborator that gets smarter every time you use it, automatically updating its own instructions based on what it learns.

Think of it as having a helpful assistant who not only follows your processes but actively makes them better without you having to micromanage every detail.

Why Claude Connectors Matter More Than You Think

Remember when setting up AI automation meant wrestling with APIs, configuring servers, and spending hours debugging connection issues?

Those days are over.

Claude’s new connectors work with a simple toggle switch — no technical expertise required.

What makes this different from other AI automation tools is the new directory of tools available.

We’re talking about direct integration with Google Workspace, Notion, project management tools, and even local desktop applications.

But here’s the kicker: these aren’t just one-way connections.

Claude can read, write, and update information across all these platforms in real-time, functioning as a true informed AI collaborator.

The Three-Phase Process That Actually Works

After testing dozens of different automation workflows with these latest features, I’ve landed on a three-phase approach that consistently delivers results:

    1. Process Documentation — Before you automate anything, you need to document what you’re actually trying to do. This sounds obvious, but most people skip this step and wonder why their helpful assistant keeps going off the rails.
    2. Creating Instructions — Convert your documented process into step-by-step instructions that Claude can follow. The key here is keeping the human in the loop for approval at each stage, treating Claude as an informed AI collaborator rather than a mindless automation tool.
    3. Iterative Improvement — This is where the magic happens with these new connectors. Your AI assistant learns from each session and automatically updates its own instructions to work better next time.

Step-by-Step: Building Your First Self-Improving Assistant

Let me walk you through exactly how to set this up using the latest features, with a real example I’ve been working with — converting research documents into social media content.

Setting Up Your Connectors

how to activate claude connectorsFirst, head to claude.ai and look for the connector slider in the interface. You’ll see options for web search, Google Drive, Gmail, Calendar, and others in this new directory of tools.

For this example, we need Google Drive and Notion connectors.

Enabling these new connectors is stupidly simple.

The Google services are just toggle switches. For Notion, click “Connect,” authorize the connection, and you’re done.

No MCP server setup, no configuration files — just click and go.

If you’re using the desktop version, you’ll also have access to local desktop applications like PDF handlers and system controls.

Phase 1: Document Your Process

Start with this prompt (customize it for your specific use case):

“Can you help me create a robust process for converting my research documents in Google Drive into actionable social media posts? I want to use Claude connectors to automate as much as possible.”

Claude will automatically search your Google Drive, analyze your existing documents, and create a detailed process based on what it finds.

The cool part? It pulls from your Claude profile preferences, so the output matches your style without you having to explain everything from scratch.

This is where having an informed AI collaborator really pays off.

Phase 2: Convert to Instructions

Once you have your documented process, use this prompt:

“Can you convert this process into a set of instructions I can use inside of a Claude project? Make sure to loop the user in for approval feedback with each step.”

This gives you a step-by-step instruction set that keeps you in control while automating the heavy lifting.

Your helpful assistant will handle the routine work while still checking in with you on important decisions.

Phase 3: The Self-Improvement Setup

Here’s where it gets interesting with these latest features. Instead of pasting those instructions directly into a Claude project, put them in a Notion page (or Google Doc).

Then, in your Claude project instructions, simply reference that document with a link.

Add this crucial line at the end of your project instructions:

“Important: Once the session is over, please work with the user to update these instructions based on things that were learned during the recent session.”

Now your informed AI collaborator will automatically suggest improvements to its own process after each use, leveraging the full power of the new connectors.

What Works (And What Doesn’t)

After extensive testing with the new directory of tools, here’s what I’ve learned:

The Good:

    • Google Workspace integration is rock-solid
    • Notion connectivity works great for knowledge management
    • Gmail search can save hours of manual email sorting
    • Web search integration eliminates constant copy-pasting
    • Local desktop applications integration (when using desktop Claude) opens up powerful automation possibilities

The Not-So-Good:

    • Canva connector is basically useless (don’t waste your time)
    • Gmail can over-summarize important details
    • Some new connectors have rate limiting that isn’t clearly documented

Advanced Tips for Power Users

    1. Use Version Control: Number your instruction documents (like “Process_v2.3”) so you can track improvements over time as your helpful assistant evolves.
    2. Set Boundaries: Define what your informed AI collaborator should and shouldn’t do. Without guardrails, it’ll make assumptions that derail your workflow.
    3. Test Small: Start with simple processes before building complex multi-step workflows using the latest features. I learned this the hard way after watching Claude generate 47 social media posts that completely missed the mark.
    4. Desktop Extensions: If you use the Claude desktop app, experiment with local desktop applications integration including PDF handling and Mac control features. They’re surprisingly capable and represent some of the most powerful new connectors available.

The Two-Hour Work Week Challenge

Here’s something to think about: if you could only work two hours per week on your business, what would you focus on?

With these new connectors and the expanded new directory of tools, you can get dramatically more done in those two hours than was possible even six months ago.

The key is thinking in terms of delegation, not just automation.

You’re not just eliminating tasks — you’re creating an informed AI collaborator that handles entire workflows while you focus on strategy and creative work.

Common Pitfalls to Avoid

    1. Over-optimization: Don’t try to automate everything at once with the new connectors. Build one solid workflow before moving to the next.
    2. Too-rigid instructions: Leave room for your helpful assistant to adapt to edge cases and unexpected situations.
    3. Ignoring feedback loops: Always review what your informed AI collaborator produces and feed that learning back into the system.
    4. Poor documentation: If you can’t explain the process to a human, the AI won’t understand it either, regardless of how advanced the latest features are.

The Bottom Line

Claude’s new connectors aren’t just another productivity hack — they’re a fundamental shift in how we can work with AI.

For the first time, we have access to a comprehensive new directory of tools that creates a true informed AI collaborator rather than just a helpful assistant.

The learning curve isn’t steep, but it does require thinking differently about automation.

Instead of rigid scripts, you’re creating adaptive systems. Instead of set-and-forget tools, you’re building AI team members that evolve with your business using the latest features.

Whether you’re working with cloud-based tools or local desktop applications, these new connectors provide the foundation for genuinely intelligent automation.

Start small, document everything, and let your informed AI collaborator improve itself.

Trust me, once you see an AI system automatically update its own instructions to work better, you’ll never go back to static automation again.

ChatGPT Agents Explained: AI Assistant Guide

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Reading time: approx. 14 minutes

What Are ChatGPT Agents and Why Should You Care?

I’ve seen a lot of “revolutionary” artificial intelligence features come and go. But ChatGPT agents? This new tool from OpenAI is different.

After spending weeks testing these AI agents, I can tell you they’re not just another flashy gimmick — they’re actually useful for complex tasks.

We’re witnessing a fundamental shift in agentic AI here.

Remember when chatbots were just fancy FAQ systems that could barely understand what you were asking? Those days are over.

Today’s AI agents don’t just respond to your questions in natural language — they actively work toward specific goals, make decisions, and handle multi-step workflows without you having to micromanage every detail.

Who should care about this AI tool? Pretty much everyone.

Whether you’re a team user drowning in repetitive tasks, a content creator struggling to keep up with demand, or a developer looking to automate the boring parts of your job, ChatGPT agents can make your life significantly easier by helping you complete tasks more efficiently.

How Do ChatGPT Agents Actually Work?

Here’s the thing about AI agents that most people don’t get: they’re not just smarter chatbots.

Think of a regular ChatGPT conversation as a tennis match — you serve a question, it returns an answer, back and forth.

Agents are more like having a personal assistant who can actually get stuff done using OpenAI’s API.

The core capability that sets ChatGPT agents apart is autonomy.

You give them a goal like “research our top three competitors and create a slide deck,” and they’ll figure out how to break that down into searchable queries, find relevant information across web pages, analyze the data, and present it in a useful format. No hand-holding required.

Under the hood, agents use what’s called “chain of thought” reasoning powered by large language models.

They can plan multiple steps ahead, remember what they’ve learned, and adjust their approach based on what they discover.

It’s like watching someone think through a problem in real time, except they can do it faster and more systematically than most humans using reinforcement learning techniques.

What Types of ChatGPT Agents Can I Create?

After testing dozens of different agent configurations, I’ve found they generally fall into five categories that actually matter for complete tasks:

Research Agents

Research Agents are the workhorses for deep research.

These things are like having a research librarian who never sleeps and has access to the entire internet.

I’ve seen them compile research reports that would take a human analyst days to complete, and they do it in minutes.

They’re particularly good at finding patterns across multiple sources and connecting dots that might not be obvious when processing vast amounts of text data.

Customer Service Agents

Customer Service Agents handle the repetitive tasks so your human team can focus on complex problems.

A friend who runs an e-commerce business set one up to handle order status inquiries, return requests, and basic troubleshooting.

Her support ticket volume dropped by 60% overnight using OpenAI’s ChatGPT agent.

Content Creation Agents

Content Creation Agents are where things get interesting for blog posts and social media.

These aren’t just content mills churning out garbage — when properly configured, they can maintain brand voice, adapt to different audiences, and even optimize for SEO.

I’ve seen marketing teams use them to create entire content calendars that actually make sense.

Task Management Agents

Task Management Agents are the organizational freaks of the agent world. They’ll manage your user’s calendar, prioritize your to-do list, and send you reminders about stuff you forgot you needed to do. It’s like having a personal assistant who’s obsessed with productivity apps and can handle upcoming client meetings.

Coding Agents

Coding Agents might be the most impressive of the bunch.

They can write code, review it, debug it, and even run code for better performance.

I watched one solve a bug that had been stumping a development team for days. It took about ten minutes using direct API access.

How Do I Set Up My First ChatGPT Agent?

Alright, let’s get practical.

Setting up your first ChatGPT agent isn’t rocket science, but there are some things you need to know before you dive in.

First, you’ll need to be plus users or have an Enterprise account.

Free users won’t have access to agents — you need the extra processing power and longer context windows.

Team users and pro users get additional features, while education users might have different access levels.

You’ll also want to familiarize yourself with the interface, because agent setup is different from regular ChatGPT conversations.

The step-by-step process is straightforward:

    1. Start by clicking “Create Agent” in your dashboard.
    2. You’ll be prompted to define your agent’s purpose, scope, and behavior using natural language. This is where most people mess up — they try to make their agent do everything instead of focusing on one specific goal.
    3. Here’s my advice: start with something simple. Maybe an agent that monitors your industry news and sends you a daily digest.
    4. Define exactly what sources it should check, what topics to focus on, and how you want the information presented.
    5. The more specific criteria you provide, the better it’ll work. Configuration is crucial for complete multi-step tasks.
    6. You’ll need to set response length limits, define how often the agent should check for updates, and establish what constitutes urgent information that requires immediate notification.
    7. Don’t skip the testing phase — run your agent through a few dry runs before you rely on it for anything important.

What Are the Best Practices for Designing Effective Agents?

After watching people create both brilliant and spectacularly useless agents, I’ve learned that success comes down to three things: clarity, constraints, and iteration — key principles in prompt engineering.

    • Clarity means being ridiculously specific about what you want your AI agent to do. Don’t tell your agent to “help with marketing.” Tell it to “monitor mentions of our brand on social media, categorize sentiment as positive, negative, or neutral, and alert me immediately to any negative mentions from accounts with more than 10,000 followers.”
    • Constraints are your friend when working with ChatGPT agents. Without proper guardrails, agents will go off on tangents that would make even the most unfocused person look like a laser beam. Define what they should and shouldn’t do, when they should ask for help, and what constitutes a successful outcome for specific goals.
    • Iteration is key because you’ll never get it right the first time with AI agents. I’ve yet to meet anyone who created a perfect agent on their first try. Start with basic functionality, see how it performs, then gradually add complexity. It’s like training a really smart but literal-minded assistant using user input.

One more thing: write your prompts like you’re explaining something to a brilliant intern who’s never worked in your industry.

Include context, examples, and edge cases.

The extra effort upfront will save you hours of frustration later when working with OpenAI’s API.

What Advanced Features Can ChatGPT Agents Handle?

Once you’ve got the basics down, ChatGPT agents can do some pretty sophisticated stuff using agent workflows.

Multi-step workflows are where they really shine.

I’ve seen agents that can research a topic, write a blog post about it, create social media posts to promote it, and schedule everything for publication.

It’s like having a one-person content team that works 24/7.

API integration is a game-changer for AI agents.

Connect your agent to your CRM, project management tools, or analytics platforms, and suddenly it can pull specific data, update records, and trigger actions across your entire tech stack.

I know a sales team that has an agent automatically create follow-up tasks in their CRM based on email conversations using direct API access.

Memory and context management might be the most underrated feature of ChatGPT agents.

Good agents remember what they’ve learned about your preferences, your business, and your goals.

They get better over time, which is both impressive and slightly unnerving when processing relevant information.

The real magic happens when agents can handle complex tasks and edge cases.

Instead of breaking down when they encounter something unexpected, they can adapt their approach, ask clarifying questions, or escalate to a human when needed.

This is where agentic AI really shows its potential for complete complex operations.

What Are Some Real-World Examples of ChatGPT Agents in Action?

Let me share some examples that actually work in the real world, not just in demo videos, showing how AI agents can complete tasks.

    • Business Automation: A consulting firm uses agents to automatically generate project status reports by pulling data from their time tracking system, analyzing progress against milestones, and identifying potential delays. What used to take their project managers hours each week now happens automatically using data analysis.
    • Personal Productivity: I know a freelancer who has an agent that manages her entire client onboarding process. It sends welcome emails, schedules kickoff calls, creates project folders, and even generates contracts based on the type of work. She went from spending days on administrative repetitive tasks to focusing purely on billable work.
    • Creative Applications: A marketing agency uses agents to generate initial creative concepts for client campaigns. The agents analyze the client’s industry, research competitors, and generate multiple creative directions complete with headlines, taglines, and visual concepts. The human creatives then refine the best ideas into editable slideshows.
    • Data Analysis: A retail company has agents that continuously analyze sales data, identify trends, and generate insights about customer behavior. Instead of waiting for quarterly reports, they get real time intelligence that helps them make faster decisions about inventory, pricing, and marketing using AI models.

What Problems Will I Run Into with ChatGPT Agents?

Let’s talk about the stuff that goes wrong with AI agents, because it will go wrong.

    • Ambiguous Requests are the biggest problem. Agents are literal-minded, so vague instructions lead to useless results. Solution: be embarrassingly specific about specific goals. If you’re asking for a research report, define exactly what specific data should be included, how it should be formatted, and what insights you’re looking for.
    • Token Limits and Costs can sneak up on you when using OpenAI’s APIAgents consume API credits like teenagers consume snacks — constantly and without thinking about the cost. Monitor your usage closely, set spending limits, and optimize your prompts to be efficient. A well-designed agent should accomplish more with fewer tokens.
    • Accuracy and Fact-Checking remain ongoing challenges with AI agentsAgents can make confident-sounding statements about things that are completely wrong. Always verify important information, especially if it’s going to influence business decisions. Think of agents as research assistants, not final authorities, and look for direct evidence.
    • Troubleshooting gets easier with experience working with ChatGPT agents. Common issues include agents getting stuck in loops, producing inconsistent results, or failing to handle edge cases. The solution is usually better prompt engineering and more specific criteria.

How Do I Keep My ChatGPT Agents Secure and Compliant?

This is the part where I put on my serious hat, because data security isn’t optional when working with AI agents.

    • Data Protection starts with understanding what information your agents have access to. Don’t give them access to sensitive data unless absolutely necessary, and when you do, make sure it’s properly encrypted and logged. I’ve seen too many AI companies get casual about this stuff.
    • Access Control matters more than you think with ChatGPT agents. Not every agent needs admin privileges, and not every employee needs access to every agent. Set up proper user permissions and review them regularly. This is especially important for team users and team subscribers. It’s basic security hygiene, but it’s amazing how often it gets overlooked.
    • Compliance is getting more complex as regulations catch up with artificial intelligence technology. If you’re in a regulated industry, make sure your agents meet the same compliance requirements as your human employees. This includes everything from data retention policies to audit trails.
    • Monitoring and Audit Trails are essential for troubleshooting and compliance. You need to know what your agents are doing, when they’re doing it, and why. Set up proper logging and review it regularly. Trust me, you’ll thank yourself when something goes wrong with your AI agent.

Hosting and Infrastructure Considerations

Hosting and Infrastructure Considerations deserve their own deep dive because this is where a lot of companies make expensive mistakes with AI agents.

Cloud hosting

Let’s start with the elephant in the room: cloud hosting.

Most people default to using OpenAI’s hosted service, and for good reason — it’s easy, it’s fast, and you don’t have to worry about infrastructure.

But here’s the catch: your data is flowing through OpenAI’s servers, which means you’re essentially trusting them with whatever sensitive information your agents are processing.

For many businesses, that’s a non-starter.

Private cloud hosting is the middle ground that’s gaining traction.

Services like Microsoft Azure OpenAI Service or Google Cloud’s Vertex AI let you run these AI models in your own cloud environment.

You get the convenience of cloud infrastructure without your data leaving your control perimeter.

I’ve seen enterprise customers cut their compliance headaches in half by going this route.

On-premise hosting

The real control freaks go for on-premise hosting.

This means running the AI models on your own hardware, in your own data center.

It’s expensive, it’s complicated, and it requires serious technical expertise, but it gives you complete control over your data and processing.

A financial services company I know spent six figures setting up their own on-premise AI infrastructure because their regulatory requirements left them no choice.

Here’s what most people don’t consider: latency and performance trade-offs. Cloud hosting gives you the fastest response times because you’re tapping into OpenAI’s optimized infrastructure.

Private cloud adds a bit of latency but usually not enough to matter.

On-premise can be significantly slower unless you’ve invested in high-end GPUs, which gets expensive fast.

Cost scaling is where things get interesting with AI agents.

Cloud hosting seems cheap when you’re starting out, but those API costs add up quickly as your usage grows.

Private cloud gives you more predictable costs but requires upfront investment.

On-premise has high initial costs but can be more economical at scale if you’re processing large volumes of data.

Security implications vary dramatically between approaches.

Cloud hosting means trusting OpenAI’s security practices, which are generally solid but not under your control.

Private cloud lets you apply your own security policies while still benefiting from cloud provider infrastructure.

On-premise gives you complete control but also complete responsibility — if something goes wrong, it’s on you.

Compliance considerations often drive the decision.

If you’re in healthcare, finance, or government, you might not have a choice. HIPAA, SOC 2, FedRAMP — these aren’t just acronyms, they’re real constraints that can eliminate certain hosting options entirely.

I’ve seen companies spend months evaluating compliance implications before they could even start testing agents.

My recommendation?

    1. Start with cloud hosting to prove the concept and understand your usage patterns.
    2. Once you know what you’re doing and have a handle on your data sensitivity requirements, then consider private cloud or on-premise options.
    3. Don’t over-engineer your infrastructure before you know what you actually need.

What’s the Future of ChatGPT Agents?

The agent space is moving fast.

Really fast. What I’m seeing now with ChatGPT agents is just the beginning.

Emerging Capabilities include better reasoning, longer memory, and more sophisticated planning.

The agents I’m testing now can handle much more complex tasks than what was possible even last week.

This pace of improvement shows no signs of slowing down in the artificial intelligence space.

Integration with Other AI Tools is where things get really interesting. Imagine agents that can generate images, edit videos, analyze spreadsheets, and run code — all as part of a single workflow.

We’re not there yet, but the pieces are falling into place for this new tool.

Industry Impact is going to be significant.

The AI companies that figure out how to use agents effectively will have a real advantage.

The ones that don’t? Well, they’ll be like the businesses that ignored the internet in the ’90s — wondering what happened while their competitors eat their lunch using OpenAI’s new ChatGPT agent technology.

Preparing for the Next Generation means starting now with ChatGPT agents.

The learning curve for agents isn’t that steep, but it does take time to understand what works and what doesn’t.

The sooner you start experimenting with agent mode, the better positioned you’ll be when the technology gets even more powerful.

Think of this as your first step into the future of AI assistants.

How Do I Get Started with ChatGPT Agents?

ChatGPT agents aren’t just another tech trend that’ll be forgotten in six months.

They’re a legitimate AI tool that can make you more productive, save you time, and handle the boring stuff so you can focus on what actually matters.

Whether you’re interested in online shopping automation, data analysis, or creating your own AI agent, there’s a use case for everyone.

Key Takeaways for getting started: Start small, be specific with your instructions, and don’t expect miracles overnight.

Focus on one use case at a time, test thoroughly, and iterate based on what you learn. Remember that agents are powerful tools for complete tasks, but they need clear direction and proper user input.

Resources for Continued Learning include OpenAI’s official documentation, online communities where people share agent configurations, and plenty of tutorials on YouTube.

The technology is evolving fast, so stay plugged into the latest developments in agentic AI.

You might also want to explore AI agent frameworks and learn about custom GPTs to expand your capabilities.

Next Steps are simple: pick one repetitive task that’s eating up your time, create an agent to handle it, and see how it goes.

Once you’ve got that working, you can start thinking about more ambitious applications using multi-step workflows.

Consider setting up a virtual browser for web-based tasks or connecting to Google Drive for document management.

The set of tools available to agents is constantly expanding, from basic text browser functionality to advanced data analysis capabilities.

Start with simple tasks and gradually work your way up to more complex tasks as you get comfortable with the technology.

And hey, if nothing else, you’ll have a really good conversation starter at your next tech meetup. “Oh, you’re still doing that manually? My agent handles that for me.” Just try not to be too smug about it.

Preparing for the Next Generation means starting now.

The learning curve for agents isn’t that steep, but it does take time to understand what works and what doesn’t.

The sooner you start experimenting, the better positioned you’ll be when the technology gets even more powerful.

AI Browsers Can Shop and Research for You — But Are Agentic Tools Ready?

agentic browsers

I’ve been testing innovative technology solutions for over two decades, and I can usually spot the difference between genuine innovation and Silicon Valley hype.

But after spending the last few weeks diving deep into AI agents and browser operators — intelligent systems that can actually browse the internet for you — I’m genuinely unsure which category this falls into.

The coming generation of the AI agentic web might be the biggest shift in how we use browsers since Google Chrome launched.

The concept sounds like science fiction: instead of clicking through websites yourself, you tell an AI assistant what you want to accomplish, and it opens a browser, navigates to the right sites, fills out forms, makes purchases, and reports back with results.

These agentic AI systems represent a fundamental shift in the role of the browser — from a passive display tool to an active participant in routine web tasks.

But here’s the thing — agentic browsing actually works. Sort of.

And the implications for the future of browsing are staggering.

What Exactly Are AI Agents and Browser Operators?

Before I get into my hands-on experience, let me explain what we’re dealing with in this next chapter of agentic technology.

Traditional browsers like Google Chrome require you to write specific scripts for automation, or rely on brittle tools that break when sites update.

Agentic AI-powered browsers, on the other hand, use large language models and computer vision to understand websites the way humans do — by analyzing the content of web pages and making intelligent decisions.

The technology stack behind these browser agents is surprisingly sophisticated.

These agentic AI browsing capabilities combine AI-powered web automation with computer vision that can identify buttons, forms, and interactive elements.

They use natural language understanding to interpret your requests, and they’re integrated with the latest AI tools to make decisions about what to click next.

Under the hood, they’re taking screen recordings and screenshots of web pages, analyzing them pixel by pixel through a textual representation of websites, and making educated guesses about user actions — much like how you might squint at a poorly designed website trying to figure out which button actually submits the form.

This represents a fundamental shift from traditional browsing to agentic automation, where intelligent agents handle complex tasks without constant human intervention.

The Numbers Game: Testing Agentic AI Systems

Let me be upfront about the data, because the marketing materials for these AI tools paint a rosier picture than reality.

After running over 200 test tasks across four different agentic applications, here’s what I found about these browser operators:

Success rates by task type for AI agents:

    • Simple form filling: 78% success rate
    • E-commerce and data extraction: 65% success rate
    • Research and information gathering: 82% success rate
    • Complex tasks like booking trips and hotel bookings: 43% success rate
    • Repetitive tasks: 71% success rate

Cost breakdown for agentic browsing platforms:

    • Fellou: $49/month for professional tier
    • Opera browser Neon: $19/month (beta pricing)
    • Browser Use API: $0.12 per automated action (adds up to $150-300/month for heavy use)
    • Browserbase: $0.08 per minute of browser time

The most telling statistic about these agentic AI systems?

I had to manually intervene or restart tasks about 35% of the time across all platforms.

That level of human intervention suggests we’re still in the early stages of agentic automation.

The Players: Different Approaches to Browser Agents

Fellou caught my attention first because of its bold marketing claims about “Deep Action technology.”

After running it through 50 different research tasks, I found this AI agent genuinely impressive at information gathering and data extraction.

I asked it to compile a report on the best noise-canceling headphones under $200, and it spent 12 minutes crawling through review sites, forums, and e-commerce pages before delivering a surprisingly comprehensive analysis.

The browser operator even pulled pricing data from multiple retailers and noted which models were currently on sale.

But Fellou’s agentic AI browsing capabilities stumbled on seemingly simple routine web tasks.

It successfully navigated to Google Maps and Yelp for data extraction, but consistently failed to extract phone numbers that were clearly visible on the page.

Apparently, Fellou struggles with dynamically loaded content — a pretty significant gap in agentic automation.

Browserbase takes a completely different approach to agentic browsing, focusing on providing the infrastructure rather than the end-user experience.

It’s essentially browser infrastructure-as-a-service, providing the cloud-based backend that developers can use to build their own browser agents.

According to Browserbase, “It processes about 2,000 web pages per day for us with a 91% success rate. But we spent three months fine-tuning our prompts and handling edge cases in our agentic automation workflow.”

The most surprising entry in the agentic browsing space comes from Opera, of all companies.

Their Opera Neon browser represents the first time a major browser company has gone all-in on agentic AI browsing capabilities.

I’ve been using the beta for two weeks, and it’s genuinely wild how this new agentic browser reimagines the role of the browser.

You can ask Opera Neon users to plan a vacation, and the browser operator will search for flights, compare hotel prices, read reviews, and even start the booking trips process.

What’s clever about Opera web browsers‘ approach to agentic browsing is that it feels like using traditional browsers most of the time.

The agentic AI browsing capabilities are there when you need them, but they don’t interfere with normal browsing patterns.

However, I discovered a significant limitation when I asked the browser operator to book a restaurant reservation through OpenTable.

It successfully found restaurants and extracted data, but when it came time to actually make the reservation, it got caught in a loop trying to create an account instead of using my existing login.

After 8 minutes of watching this AI agent struggle with complex tasks, I had to provide human intervention.

Browser Use deserves special mention because it’s less a consumer product than the foundational framework powering many of these agentic AI systems.

The fact that it just raised $17 million and is being used by over 20 companies in Y Combinator’s current batch tells you how seriously the tech industry is taking this agentic automation space.

But working with Browser Use directly requires serious development chops — this agentic application isn’t for casual users looking for simple AI tools.

When AI Agents Meet Reality: The Failure Cases That Matter

The most illuminating part of testing these agentic AI systems wasn’t the successes — it was watching browser operators fail in very human-like ways.

During one test, I asked an Opera browser AI agent to find and purchase a specific vintage camera lens on eBay.

It successfully handled the initial data extraction, found several listings, and even compared prices using its agentic search capabilities.

But when it came time to bid, it got confused by eBay’s auction interface and accidentally placed a “Buy It Now” purchase on a $300 lens that wasn’t even the right model.

Those mistakes can cost you real money , and it highlighted something important about agentic automation: these AI agents can fail confidently and expensively when handling complex tasks.

Another telling failure happened with Fellou during what should have been a simple routine web task.

I asked this browser agent to sign me up for a local gym’s trial membership.

It found the gym’s website, navigated to the membership page using agentic search, and started filling out the form.

But the AI agent got stuck on the “Emergency Contact” field, repeatedly trying to enter my own information instead of understanding that it needed a different person’s details.

After 15 minutes, it gave up and marked the task as “completed” even though no membership was actually created.

These aren’t random bugs in agentic browsing — they’re systematic limitations in how these intelligent agents understand context and intent.

They’re very good at following patterns they’ve seen before in their large language models training, but they struggle with ambiguity and unexpected situations that require human intervention.

The Broader Implications: When Browser Operators Change Everything

The technical capabilities of agentic AI systems are impressive, but the implications worry me.

If AI agents can browse the web indistinguishably from humans, what happens to the fundamental assumptions that underpin online interactions?

The future of browsing might look radically different from today’s traditional browsing experience.

Website owners are already playing an arms race with bot detection systems, but these new agentic browsers are specifically designed to be undetectable.

Traditional bot protection looks for inhuman behavior patterns — clicking too fast, following predictable paths, generating too much traffic.

Browser operators deliberately behave like humans: they pause, scroll naturally, and even make small mistakes during routine web tasks.

I spoke with a cyber security expert, and he’s genuinely concerned about agentic automation.

“We’re seeing new patterns in our traffic that look human but feel wrong,” he told me.

“These AI agents and browser operators could make it impossible to distinguish between legitimate users and sophisticated automation.”

The economic implications of widespread agentic browsing are equally complex.

If AI web agents become mainstream, will websites become more locked down? Will we see the rise of “human verification” checkpoints that make the web less accessible for everyone?

Some sites are already experimenting with CAPTCHA systems that are specifically designed to be difficult for agentic AI systems, but that creates friction for legitimate users too.

There are also questions about market manipulation through agentic search and data extraction.

If thousands of browser agents can simultaneously research products, compare prices, and make purchases, they could inadvertently create market distortions.

I’ve already seen examples of price comparison AI tools that inadvertently triggered dynamic pricing algorithms, causing prices to fluctuate wildly within minutes.

The future of work is another consideration.

As agentic automation becomes more capable of handling repetitive tasks and complex tasks, what happens to jobs that involve routine web work?

Opera Neon users and other early adopters are already using these AI assistants to automate tasks that previously required human workers.

The Technical Reality Check: Agentic AI Systems Still Need Work

Despite the impressive demos, these agentic AI-powered browsers aren’t ready to replace traditional browsing for most complex tasks.

The error rates I documented — particularly that 35% human intervention rate — make them unsuitable for critical activities.

I wouldn’t trust any of these browser operators to book an international flight, handle financial transactions, or manage anything where mistakes have serious consequences.

The reliability issues with agentic browsing aren’t just about accuracy — they’re about predictability.

When traditional software fails, it usually fails in consistent ways that you can plan for.

When AI agents fail, they fail creatively and unpredictably, making them difficult to deploy in production environments where users’ privacy and accuracy matter.

Performance is another issue with these agentic AI systems.

These browser agents are computationally expensive, burning through API credits for large language models at a surprising rate.

For complex tasks requiring multiple LLM calls and computer vision analysis, costs can add up to several dollars per completed task.

That’s fine for high-value agentic automation, but it makes these AI tools impractical for routine browsing.

The latency is also problematic for routine web tasks.

Even simple operations take significantly longer than traditional browsing because the AI agent needs time to analyze each page through textual representation of websites, decide on user actions, and execute them.

What takes me 30 seconds might take a browser operator 3-5 minutes.

Looking Ahead: The Next Chapter of Agentic Technology

The trajectory of agentic browsing technology reminds me of the early days of voice assistants.

The demos were impressive, the potential was obvious, but the day-to-day reality was frustrating and limited. It took years of iteration before AI assistants like Siri and Alexa became genuinely useful for anything beyond setting timers and playing music.

I think agentic AI systems are at a similar inflection point, but the timeline for improvement might be faster.

The underlying large language models are advancing rapidly, and the feedback loop for improving browser operators is shorter than it was for voice recognition.

Several trends are worth watching in the future of browsing:

Specialization over generalization in agentic applications: The most successful deployments I’ve seen focus AI agents on specific domains rather than trying to handle any web task.

browser operator that’s excellent at competitive research or data extraction is more valuable than one that’s mediocre at everything.

Integration with existing workflowsOpera browser‘s approach of building agentic AI browsing capabilities into a familiar interface feels more sustainable than standalone agentic automation platforms.

People want augmentation of traditional browsing, not replacement.

Regulatory attention for agentic AI systems: As these AI tools become more capable, I expect regulatory scrutiny around disclosure requirements, automated interactions, and consumer protection.

The EU is already looking at rules for agentic automation and users’ privacy.

Technical standardization in agentic browsing: Browser Use’s success suggests there’s value in common infrastructure and standards for browser agents.

Rather than each company building everything from scratch, we might see the emergence of shared protocols and APIs for agentic AI systems.

The Verdict: Agentic Browsing Shows Promise but Needs Refinement

After a month of intensive testing, I’m cautiously optimistic about the long-term potential of agentic browsing and browser operators, but skeptical about the current state of the technology.

These AI agents work well enough to be useful for specific, well-defined routine web tasks, but they’re not reliable enough to trust with important activities that require minimal human intervention.

The most practical applications I’ve found are in research and monitoring new use cases where speed matters more than perfect accuracy, and where human intervention is practical.

If you need to track competitor pricing through data extraction, monitor news mentions via agentic search, or gather market research data, these agentic AI systems can provide genuine value today.

For everything else — shopping, booking trips, managing accounts — I’m sticking with traditional browsing for now.

The error rates are too high and the failure modes too unpredictable for complex tasks.

But I’m also convinced that agentic automation will improve rapidly.

The fundamental approach of using AI agents and browser operators is sound, and the economic incentives for solving the reliability problems are enormous.

In two years, I expect we’ll look back at today’s agentic browsers the way we now remember the first iPhone — impressive for its time, but crude compared to what came next.

The bigger question isn’t whether this agentic AI technology will mature, but whether the web itself will adapt to accommodate browser agents.

The internet was built on the assumption that humans would be doing the browsing through traditional browsers.

As AI agents become more sophisticated and widespread, that assumption may need to change, fundamentally altering the role of the browser and the future of work.

The coming generation of the AI agentic web represents more than just new content creation or improved search engines — it’s a fundamental shift in how we interact with information online.

Opera Neon users and early adopters of other agentic applications are already experiencing this transformation, using AI assistants to handle repetitive tasks that once required hours of manual traditional browsing.

If you’re building something in this agentic automation space, focus on reliability over flashy demos.

If you’re a business considering these AI tools, start with low-stakes experiments and build up gradually.

And if you’re just curious about the future of browsing, buckle up — the transition from traditional browsers to agentic AI-powered browsers is going to be an interesting ride.

I’ll be continuing to test these agentic AI systems as they evolve.

If you’re building browser operators or have experiences with agentic browsing tools, I’d love to hear about it.

Send me an email or find me on social media — assuming the AI agents haven’t taken over those platforms too.