Metricool
A single tool for all social media tasks
Metricool is an all-in-one social media management and analytics platform designed to streamline content planning, scheduling, performance tracking, and reporting across various digital channels. It supports platforms like Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, YouTube, Threads, Bluesky, Google Business Profile, and Twitch. Metricool also offers tools for managing online advertising campaigns on Facebook Ads, Google Ads, and TikTok Ads, providing centralized analytics for both organic and paid content.
-
- Free Plan: $0/month
- Starter Plan: Starting at $18/month (annual billing) or $22/month (monthly billing)
- Advanced Plan: Starting at $45/month (annual billing) or $54/month (monthly billing)
- Custom Plan: Custom pricing
Tool Summary
| Value Rating | ★★★★ (4/5) |
| Price Tier | Freemium |
| Cost | $ (1/5) |
| Category | AI Social Media Tools |
Features
- Content Planning and Scheduling: Plan and schedule posts across multiple social media platforms with a visual calendar.
- Analytics and Reporting: Access detailed analytics for social media performance, website traffic, and ad campaigns; generate customizable reports.
- Competitor Analysis: Monitor and compare competitor performance on social media.
- AI Assistant: Generate captions, hashtags, and content ideas using AI.
- SmartLinks: Create customizable link-in-bio pages to drive traffic.
- Inbox Management: Manage and respond to messages and comments from connected social accounts.
- Ad Campaign Management: Create, manage, and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns.
- Integrations: Connect with third-party tools like Canva, Google Drive, Looker Studio, and Zapier for enhanced workflow.
Common Use Cases
- Social Media Managers: Streamline content planning, scheduling, and performance analysis across multiple platforms.
- Marketing Agencies: Manage multiple client accounts with team collaboration and approval workflows.
- Small to Medium Businesses: Enhance online presence and track marketing performance with comprehensive analytics.
- Content Creators and Influencers: Optimize content strategy and engagement using AI tools and detailed insights.
Pros ✅
- Free plan available for basic social media analytics
- Metricool API with Zapier, Make, and MCP integration—strong developer ecosystem
- Affordable paid plans starting from €16/month for up to 5 brands
- Comprehensive analytics across all major social platforms
- Content scheduling, reporting, and competitor analysis in one tool
- MCP integration enables AI-powered social media automation workflows
Cons ❌
- Pricing in EUR—may cause confusion for USD-based users
- Free plan limited in brands and features
- Some advanced analytics require higher-tier plans
- Smaller ecosystem compared to Hootsuite and Sprout Social
- Reporting customization limited on lower tiers