Frase
AI SEO tool that optimizes content for rankings
Frase is an AI-powered SEO content platform that combines research, optimization, AI visibility tracking, and site audits in a single agent-driven workflow. Trusted by thousands of content and marketing teams at companies like Coursera, Oracle, Under Armour, and GitLab.
Every plan includes the complete Frase Agent—an AI that handles SERP research, competitor analysis, SEO + GEO content optimization, and publishing. The platform now includes AI Visibility tracking across multiple platforms, automated site audits, and brand voice profiles for consistent content at scale.
Frase offers both API and MCP server access on all plans, making it one of the most developer-friendly SEO content tools available.
Pricing Plans:
- Starter: $49/month (save 20% annual) – 10 AI-optimized articles/month, 50 audit pages, AI Visibility tracking (2 platforms), API & MCP access
- Professional: $129/month – 3 seats, 40 articles/month, 250 audit pages, content calendar, auto internal linking, 5 brand voice profiles
- Scale: $299/month – 5 seats, 100 articles/month, 1,000 audit pages, multi-channel content, data exports, custom brand voice profiles
Tool Summary
| Value Rating | ★★★★★ (5/5) |
| Price Tier | Free Trial |
| Cost | $$ (2/5) |
| Category | AI SEO Tools |
Features
- Frase AI Agent: End-to-end content workflow from SERP research to optimization and publishing
- SEO + GEO Optimization: Optimize content for both traditional search and AI-powered search results
- AI Visibility Tracking: Monitor how your content appears in AI platforms like ChatGPT and Perplexity
- Automated Site Audits: Scan pages for SEO issues and optimization opportunities
- SERP Research & Competitor Analysis: Analyze top-ranking content and identify content gaps
- Brand Voice Profiles: Maintain consistent writing style across all content (Professional+)
- Content Calendar: Plan and schedule content production workflow (Professional+)
- Auto Internal Linking: Automatically suggest and insert internal links for better site structure
- API & MCP Server Access: Developer API and MCP server integration available on all plans
- Multi-Channel Content Creation: Create content optimized for different distribution channels (Scale)
Common Use Cases
- Content Marketing Teams: Research, write, and optimize SEO content at scale with AI-powered workflows
- SEO Agencies: Manage multiple client domains with site audits, visibility tracking, and content calendars
- Enterprise Brands: Maintain brand voice consistency across large content operations with team collaboration
- AI Visibility Optimization: Track and improve how content appears in AI-powered search platforms
- Freelance SEO Writers: Create optimized content faster with SERP research and AI writing assistance
Pros ✅
- Complete AI-powered SEO content platform from research to publishing in one tool
- API and MCP server access included on ALL plans—exceptional developer integration
- AI Visibility tracking monitors presence in ChatGPT, Perplexity, and other AI platforms—forward-thinking feature
- Trusted by enterprise brands: Coursera, Oracle, Under Armour, GitLab, Thomson Reuters
- 4.8 stars on G2 with thousands of teams using the platform
- 7-day free trial with no credit card required
- SEO + GEO optimization covers both traditional and AI-powered search
Cons ❌
- Starter plan at $49/month is higher than some competitors for solo users
- Article limits on all plans—10/month on Starter may be too few for active content teams
- Additional seats cost $29/month each on Professional and Scale tiers
- AI Visibility tracking limited to 2 platforms on Starter—need Professional for 3+
- Primarily text-focused—no video or visual content creation capabilities